Raised in the sun-washed creativity of Key West and refined in the cultural pulse of New York City, Molly Greene brings a distinct blend of artistry and precision to every project she touches. A graduate of NYU’s Tisch School of the Arts, she built her career alongside some of the most influential names in media, fashion, and luxury — from Tina Brown and The Daily Beast to Diane von Furstenberg,  and the forward-thinking teams at IAC and Code and Theory.

Molly’s work is grounded in her belief that a brand is not just seen — it is felt. Her approach merges deep design knowledge, intuitive storytelling, and meticulous execution to create identities that are both visually arresting and strategically sound. Her art direction experience includes collaborating with the globally iconic Aman hotel group and shaping the editorial voice of Muses & Visionaries Magazine as Creative Director.

Now based in Palm Beach, Molly leads GREENEiDENTITY, a boutique branding studio celebrated for championing authenticity and crafting visual worlds with luxurious simplicity and enduring impact. Over the past fifteen years, she has earned the reputation of being “the designer’s designer” — the one visionaries call when they want their ideas transformed into something unforgettable.